Creative direction · 7 min
A fashion editorial is not a pile of beautiful pictures
How concept, casting, styling, place and sequencing turn strong frames into a story a reader remembers.
Read the story
FASHION, ART AND THE PEOPLE
SHAPING WHAT COMES NEXT
SHAPING WHAT COMES NEXT
Marika is an independent magazine for readers and creative teams who want fashion with a point of view. Discover new editorials, meet emerging talent and submit work of your own.
- NEW VOICESDISCOVERED EVERY ISSUE
- PRINT + DIGITALMADE TO BE KEPT
- OPEN CALLSFOR CREATIVE TEAMS
MARIKA MAGAZINE
Marika is an independent fashion and visual-culture magazine built around a simple idea: a strong image should say something.
We publish photography, art, interviews and conceptual editorials from established names and emerging creative teams. Clothes matter, but so do casting, place, memory, tension and the world around the frame.
We look for work with a clear point of view — the kind that stays with you after the page is turned. If that sounds like your work, we would like to see it.
We publish photography, art, interviews and conceptual editorials from established names and emerging creative teams. Clothes matter, but so do casting, place, memory, tension and the world around the frame.
We look for work with a clear point of view — the kind that stays with you after the page is turned. If that sounds like your work, we would like to see it.
COVERS THAT MADE US STOP
A monthly edit of the covers we kept returning to — chosen for image, idea and attitude.
PUT YOUR WORK WHERE THE RIGHT PEOPLE CAN SEE IT
Submit an editorial, enter the Marika Awards or build a partnership with the magazine.
THE IMAGES WE COULDN’T SCROLL PAST
A monthly edit of photographers and creative teams with a point of view.
COLLABORATIONS
MAKE SOMETHING PEOPLE REMEMBER
Marika works with brands, artists and creative studios on editorial features, sponsored stories, product-led concepts and visual partnerships. The best collaborations begin with a real idea, not a placement request. Tell us what you want to make, who it is for and why it belongs in Marika.
FOLLOW THE WORK AS IT HAPPENS
New editorials, open calls, covers and the creative teams behind them — @mrk.mag.
THE MONTHLY EDIT, WITHOUT THE NOISE
FASHION AND ENTERTAINMENT
PR FIASCO: WHEN PUBLIC PERCEPTION GOES WRONG
PR FIASCO: WHEN PUBLIC PERCEPTION GOES WRONG
Everyone makes mistakes, but when you are a big company with a billion-dollar turnover, each mistake costs a bunch of dollars. Learn about the loudest PR failures in the world of brand PR campaigns, where even the most well-known names can stumble and yield unexpected results. In Marika's article, we delve into a few instances of failed campaigns that left both brands and consumers surprised. Explore the intricacies of these missteps and discover the valuable lessons learned from these unconventional outcomes.
GEMS OF ENTERTAINMENT: MOVIES, TV SERIES, AND BOOKS WORTH EXPLORING
Get ready to be captivated by an array of recent releases and upcoming adaptations that are set to grace our screens and bookshelves this fall. In Marika's eagerly-awaited review article, we present three extraordinary films, two compelling TV series, and two enthralling books that have recently debuted or are on the cusp of being adapted. From heartwarming dramas to thrilling page-turners, these diverse storytelling gems promise to be the highlights of your autumn entertainment.
PERFORMANCES
ON THE RUNWAY
AS A REFLECTION OF
THE PROBLEMS AND WOUNDS OF SOCIETY
ON THE RUNWAY
AS A REFLECTION OF
THE PROBLEMS AND WOUNDS OF SOCIETY
The show is only 15 minutes of presentation of clothes, nothing more. Wrong. Among designers past and present, there are creators who create entire theatrical productions at the show. These performances are uncomfortable because they mock, show the truth, and ask inconvenient questions. Marika's editorial staff collected the brightest of them, which in their time stirred up the fashion world.
NINE MOST RELAXING AND CHILLING PLACES TO VISIT THIS SUMMER
If you plan your vacation without reading this article, it would be sacrilege, because we have gathered nine unique places for your vacation. Among them are hotels, restaurants, and events that have completely different atmospheres. Whether you're a fan of old money, a frequent visitor to nude beaches, or a lover of the arts, you're sure to find something of your own in this article.
BEST FASHION MOVIES: HONEST REVIEW FROM NEURAL NETWORK
List of fashion films that delve into the minds
of fashion artists and designers.
of fashion artists and designers.
ULTIMATE GUIDE
TO PREDICTING FASHION
AT ANY TIME
TO PREDICTING FASHION
AT ANY TIME
The trend-forecasting secret is that there is no secret at all. The fashion industry knows ahead of time what color, style and accessories will go viral next year. You just need to know where and what to look for so you can buy trends on time and cheaper. We have collected all this information for you.
CELEBRITIES' STYLISTS: WHO THEY ARE, HOW THEY BUILD STARS' CAREERS AND WHAT ARE THEIR FASHION TIPS
Appearance does matter when it comes to business when celebrities are followed on social media and in real life every second. The stylists to whom they owe their popular careers are usually hidden behind the cameras. And if you're into fashion, you must know them to be aware of celebrities' hottest trends.